In the world of social media today, there is nothing more that most of us long for than to maximize our likes and increase our followers. Some of us spend hours trying to find the perfect picture to Instagram or profile and some companies hire professionals to be in charge of their social media pages, but at the end of the day we all have that one goal: to get the most number of likes and followers possible. Though I don’t consider myself to have an incredible number of likes, I have accumulated some tips and tricks I’ve learned over my years of using social media, which are listed below:

Use Hashtags

One of the most effective ways of increasing engagement is to utilize hashtags, the higher the engagement, the higher number of likes. Moreover, hashtags increase your chances of being regrammed, which will lead to more followers, thus more likes.

Adhere to the 80/20 rule

The 80/20 rule states that only 20% of your content should involve self-promotion. For example, a company selling light bulbs may post a picture of a beautiful living room with the light bulbs present. Though they may not directly state, “buy the bulbs,” having the light bulbs present in an aesthetically pleasing setting will increase engagement, thus increasing likes and followers.

Do not use filters!

Instead of overusing filters, try slightly editing and sharpening your images instead. Studies show that images with no filters actually increase engagement, thus increasing likes and followers. This is because no filters and minimal editing on your images makes them look sharper and brighter. The more aesthetically pleasing your posts are, the more people will like them.

Choose the right colours

Studies show that images with cooler tones or images with more blues and greens receive more likes, compared to images with warmer tones or images with mainly reds and yellows. This is due to the fact that cooler tones increase engagement, while warmer tones do not. Again, emphasizing the point that more engagement usually leads to more likes.

Tag others

Tagging other users in your posts will increase your chances of receiving more likes as it involves more people into viewing the post. For example, posting about complimentary products from other companies will attract their followers to your page and vice versa. This increases views and engagement, thus increasing the potential number of likes.

 

Sources:

http://www.postplanner.com/how-to-get-more-likes-and-followers-on-instagram/

http://www.businesszone.co.uk/community-voice/blogs/tcii/the-importance-of-digital-marketing