{"id":51,"date":"2013-11-17T15:03:10","date_gmt":"2013-11-17T22:03:10","guid":{"rendered":"https:\/\/blogs.ubc.ca\/mariska10\/?p=51"},"modified":"2013-11-17T15:03:39","modified_gmt":"2013-11-17T22:03:39","slug":"51","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/mariska10\/2013\/11\/17\/51\/","title":{"rendered":"Tim Hortons Reducing Menu Size?"},"content":{"rendered":"<p>I came across a fellow classmate Brian Chung\u2019s blog post, discussing how he indeed disagrees with Tim Horton\u2019s CEO, Marc Caira\u2019s idea of cutting down the menu size. After reading his response, I found that I agreed with the CEO\u2019s decision.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/mariska10\/files\/2013\/11\/Tims.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52\" alt=\"\" src=\"https:\/\/blogs.ubc.ca\/mariska10\/files\/2013\/11\/Tims.jpg\" width=\"400\" height=\"266\" srcset=\"https:\/\/blogs.ubc.ca\/mariska10\/files\/2013\/11\/Tims.jpg 400w, https:\/\/blogs.ubc.ca\/mariska10\/files\/2013\/11\/Tims-300x199.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>Brian discusses how \u201cthis method is similar to Porter\u2019s cost leadership strategy. Cairo aims to move away from product differentiation but to focus more on efficiency in distributing products.\u201d I agree with this decision since cutting down the menu size will allow customers to be more decisive, thus creating good and quick quality service. For example, when I walk into Tim Horton\u2019s I already have a preconceived sense of what I will get. Now, all the other choices will just lead me to feel confused to what I should get, and this in turn will slow down the line, creating huge line-ups. Brian discusses how Tim Horton\u2019s \u201cshould focus on both keeping its expansive menu and increasing store efficiency,\u201d however, I feel that Tim Hortons should focus on keeping the popular options that people often consume and increase their store efficiency. Focusing on both keeping the expansive menu and store efficiency will deteriorate their focus and the goal of increasing store efficiency will actually plummet.<\/p>\n<p>Works Cited:<\/p>\n<p>\u201cNew Tim Hortons CEO Wants to Simplify Menu, Speed up Service.\u201d\u00a0<i>CBCnews<\/i>. CBC\/Radio Canada, 17 Sept. 2013. Web. 12 Nov. 2013.<\/p>\n<p>Chung, Brian. &#8220;Tim Hortons Reducing Menu Size!?&#8221;\u00a0<i>UBC Blogs<\/i>. N.p., 12 Nov. 2013. Web. 17 Nov. 2013.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I came across a fellow classmate Brian Chung\u2019s blog post, discussing how he indeed disagrees with Tim Horton\u2019s CEO, Marc Caira\u2019s idea of cutting down the menu size. After reading his response, I found that I agreed with the CEO\u2019s decision. Brian discusses how \u201cthis method is similar to Porter\u2019s cost leadership strategy. Cairo aims to move away from product differentiation but to focus more on efficiency in distributing products.\u201d I agree with this decision since cutting down the menu size will allow customers to be more decisive, thus creating&#8230;<a class=\"read-more\" href=\"https:\/\/blogs.ubc.ca\/mariska10\/2013\/11\/17\/51\/\">read more<\/a><\/p>\n","protected":false},"author":19513,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-uncategorized","et-no-image","et-bg-layout-dark","et-white-bg"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/users\/19513"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":54,"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/posts\/51\/revisions\/54"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mariska10\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}