Hey guys, as I look through other students’ blogs, there is one article from Chan, Nelson (Ka Chun)’s blog catches my eyes. It is about why marketers suck at customer service. I totally agree that sometimes or quite frankly I should say most of the times good customer service does not have a good product. Or vise versa a good product does not always have good customer service. For examples, there are so many restraints in Vancouver provide delicious food but don’t have good customer service. This is a very important concept to have within a Sustainable Competitive Environment. Overall, I like the formula Nelson has written there: Sustainable competitive advantage = Customer care + Product usage.
