Tesco’s newly rebranded grocery franchise , “Homeplus,” had only one objective in mind, increasing market share–without increasing number of retail locations throughout Korea. Homeplus thought of a clever marketing strategy in bringing their retail store into the busy consumer’s life. They placed electronic grocery aisles throughout all the subway platforms in the waiting area for consumers. These electronic aisles aren’t regular grocery store asiles, they use the increasingly popular QR code technology to scan and purchase everyday grocery items, and have them delivered to the consumer’s front door, by the time they arrive home from their commute. This brilliant marketing tactic deployed by Homeplus has increased their online sales by 130% between Nov 2010-Jan 2011. Homeplus  recognized the void in what consumer’s lifestyles–time, and they have successfully implemented a solution to grocery shop without  interfering with consumer’s busy schedules.