We all know Justin Bieber, and have heard of his rag to riches story to fame. His story highlights the power that social media has on society and the importance of a good personal brand image. His manager saw the potential in Justin and his potential to attract the Tween and older crowd which currently are one of the most influential consumer group in today’s market. On Justin’s Facebook and twitter page alone he carries over 38 million followers or likes, which is a tad larger then Canada itself. Justin’s fans also show immense customer loyalty towards Justin. As they feel like relatable to him, having watched him from Youtube videos develop into one of the most popular artists in North America. With his success of branding himself from his amazing music, personality, and good hair, he has the power to influence consumers to buy a product just because he is using it. Manufacturers have taken advantage of his image and have branded several different products with Justin Bieber’s face in order for it to appeal to his fans, a 40 million market. With the christmas season coming, I have seen several commercials for Justin Beibers new holiday CD “Mistletoe,” his new perfume scent ” Someday,” and to get a Justin Bieber stocking , and ornaments to fulfil his fan’s christmas holidays. With all eyes on Justin It’s vital for him to keep up a good image. To be completely honest, before I watched Justin’s new autobiography ” Never Say Never,” with a classmate Sami Dodson, I was never a big fan of Justin. Until watching it, seeing his story, and how normal he was, as well as a musical genius, it completely changed our views on him. In fact, the movie itself has some sort of brainwashing tool that made me obsessed with Justin, and made me join his 40 million fan army of BELIEBERS. To conclude, Justin is a prime example of amazing self branding, and how it can attract the attention and admiration of millions.