Throughout our history the human brain has evolved to remember, interpret and share information through stories. Tribal leadership can be one of the most affecting ways to influence a broad audience and create a loyal following. It is about knowing where your value lies and targeting a specific segment so that you can focus your effort on connecting deeply with people who will then become your spokespeople.

It starts with the courage to take on the form of a leader, to be accountable for the uplifting as well as the potentially damaging attributes of the existing tribe and to embody them fully in a way that makes them visible and readily accessible to the curious onlooker. This transparent, honest embodiment is what attracts newcomers and allows them to connect to the message.

If you are authentic and find your true purpose, I can guarantee that there are people out there with whom your passion will resonate.  If you can communicate your vision effectively in a way that affects people then they will help you to achieve it.

Our modern society has created new ways to connect based on even the most obscure personal interest, so there’s no reason not to speak your truth and find your tribe.   Take control of your mind, stop listening to your insecurities and take a bold stand. Celebrate your quirks; it gives everyone that you touch permission to do the same.  Everyone needs an excuse to live out loud, and we’re grateful to those who provide the opportunity. Commerce is fundamentally an exchange, so if you create this experience of value for someone else, they will reciprocate and nourish your venture with the financial support and energy to nourish its growth organically.