Scenario:

For this activity your group will take on the role of the marketing consultants. With McDonald’s entry into the premium coffee market Starbuck’s management team is starting to get a little concerned that some of their market share is being eroded by McDonalds. They realize that McDonalds is a fierce competitor with substantial resources for marketing and so they have engaged your firm to help them analyze their marketing mix, target market and to help them develop some new marketing strategies. They have asked that you put a presentation together using www.prezi.com and present it to the board of directors next week.

Group assignment:

In your group brainstorm and discuss ideas related to the 4 p’s, target market, and new marketing strategies for Starbucks and present this information in a professional prezi. When your assignment is complete post your link below so all your classmates can view your groups work and remeber your group will be presenting to the board of directors (class) next class.