a comment on annie’s homegrown

Over at greenisthenew,  the author mentioned the convenience and benefits of switching from regular KD to organic Annie’s Homegrown mac and cheese. Handy microwavable (processed) dinner that’s also made of organic pasta and cheese? I was so excited that I decided to learn more about it, and perhaps try it out myself. Annie’s website lists the price of a 6 oz organic shells & white cheddar pack for $2.39, which is a huge contrast to regular kraft dinner that costs about $1 (often less since there are promotions on KD all the time). Like we learned in class, sustainable products have higher prices which signal product costs, brand quality and much more. However, since the benefits of eating organic (albeit processed) food is intangible, and like my dad always says “why eat an organic apple when the entire rest of your meal is mostly genetically modified and processed?”, it’ll take much more convincing for me to switch to mac and cheese that costs 2x more than what I usually pay. Perhaps if their prices are even a bit more comparable to the unsustainable option, I would consider it.

Check out http://greenisthenew.wordpress.com/ to read more about annie’s homegrown and the author’s thoughts about that!