As a consequence of the continued development and widespread use of the Internet, many people are being watched and recorded almost every second of their lives. This is the reality with the growth of big internet companies like Google and Facebook. These companies are constantly recording information about everyone that uses their products. The motivation for these personal invasions is the opportunity to develop better-targeted and more effective marketing campaigns. By tracking all of the searches that are completed on their servers, these companies are able to develop a profile on any one individual user. This profile allows Google and Facebook to clearly identify likes and dislikes in the market place.
With the amount of information we now have available at our fingertips it makes it difficult for some companies to find their target audience through online ads. Since Google knows so much about individual preferences companies can pay Google to run ads to a particular type of person. This allows companies to find their target market with out having to spend large amounts of money to be all over the Internet to find their customers. This helps companies to focus in on their potential customers and to position themselves in away that appeals to these potential/actual customers despite the crowded market place.
