Mark in Marketing

Modern Warefare is coming out with yet another installment, called black-ops.

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With an anticipated 18million in sales, you wonder what treyarch has to do to advertise this properly, this game sells itself.

In its latest trailer, Kobe Bryant is featured, who we all know is also  a spokesperson for Nike.

Kobe Bryant in Black Ops trailer

However, what caught my attention most in this video is not Kobe in the commercial but what Kobe is wearing. If observed closely, you could see him wearing a Nike shirt with the swoosh symbol.  I wonder Nike’s motive behind that.

With Black Ops coming out at midnight, people are lining up hours early to get their hands on this game. As a huge fan, I’m cutting this weeks post early so I can go line up.

One of the hottest products on the market finally got the best of me. Yes, I am now an exclusive member of the iphone 4 club.

In this blog, I will discuss my consumer decision process as outlined in chapter 5 of the marketing book.

It all started 3 years ago, I signed a 3 year contract with bell and purchased the double flip.

This phone was unique for its double flip feature, it had everyone shocked (especially the girls).

Now we fast forward 2 and half years later, my contract is coming to an end and it is time to re-new my contract. Apple does a great job advertising their latest product, the iphone 4. That is when I realized I “needed” the iphone which is step 1:need recognition. I believed that this phone had everything I needed, phone, ipod, facetime, applications, etc. Reading their website on the iphone only kept re-assuring me I needed this product come September.Which was part of phase 2:search for information, more precisely, external search because I personally never had an iphone before. I needed to make sure this product was better than its competitor, the 9700 blackberry, so I made sure I took my time and did the appropriate research. I had to calculate the performance and financial risks that followed with this product. I would need an extended warranty and I had to also make sure the antenna problem associated with the iphone wasn’t hindering its performance. As I was evaluating the alternatives, the only real competition were the bb 9700 and the Samsung galaxy. I took the 3 products and decided to make consumer decision rules, evaluating their cost, performance, screen size, etc.

After much deliberation, I stuck with my initial decision and purchased the iphone 4. Now, a week later, I am satisfied (postpurchase) with the product, however, I will always wonder the benefits of having the “bbm” feature exclusively on blackberrys.

I don’t know if anyone has heard but the Miami Heat have landed Chris Bosh and Lebron James to play alongside Dwayne Wade. They are predicted to win titles for the next 5 years and are the favorites in the betting line at 2-1. They are going to have a trio of arsenal on offense that will be hard to stop, if they can gel like a team, there is no doubt they are a dynasty in the making.

The team might be a legitimate contender for the championship but I am interested in how the city and the team is using this scenario to their advantage to generate revenue. Lebron James has developed a powerful fan base and his departure from Cleveland to Miami will generate a market shift.

UFC 120 is fast approaching in London, England. Ask any hardcore MMA fan and they will tell you that this fight card is average at best. However, the UFC manages to sell out the entire O2 arena on every occasion.

My question is; How does the UFC manage to sell out a card that is mediocre in England and yet, have tickets still selling for great fight cards here across the border.