I don’t know if anyone has heard but the Miami Heat have landed Chris Bosh and Lebron James to play alongside Dwayne Wade. They are predicted to win titles for the next 5 years and are the favorites in the betting line at 2-1. They are going to have a trio of arsenal on offense that will be hard to stop, if they can gel like a team, there is no doubt they are a dynasty in the making.
The team might be a legitimate contender for the championship but I am interested in how the city and the team is using this scenario to their advantage to generate revenue. Lebron James has developed a powerful fan base and his departure from Cleveland to Miami will generate a market shift.
