Gold’s Gym is an infamous health and fitness franchise within North America. However, their credibility may be questioned due to their questionable portrayal of business ethics. According to the CTV article, falsification and embellishments of the employees’ credentials were among methods that the management had forced their workers to use when dealing with new potential customers. From this article on the famed Gold’s Gym, one can question the ethics of this company. This CTV news report shows that many branches of Gold’s Gym within the Lower Mainland seemingly view the importance of generating profit very highly in contrast to reliability, honesty towards customers, and ethics.
The main ethical issue in this article is that the Gold’s Gym franchise is falsifying their credentials to lure and give their potential customers a false sense of Gold’s facilities to influence the perspective of customers considering to purchase their services. The Gold’s Gym management seemingly believes that regardless if they have the degrees to back-up what they say, they can provide the results that the customers desire. Personally, if I was a Gold’s Gym member, I would be completely against their dishonesty and the lack of integrity in their business strategies.
URL: http://bc.ctvnews.ca/credentials-pumped-up-at-famed-gym-ctv-investigation-1.714035