Cherihan‘s article on the Gangnam Style outlines greatly the popularity this single has brought upon our world. Gangnam style is without a doubt the most popularized and well-known visual piece of artistry right now. Not only has the song, performed by South Korean artist PSY, taken over the radio and internet, it has also reached out to the older generations. On a personal level, my dad has been struct with the pandemic of the Oppa Gangnam Style infection. I can personally attest to seeing both people of my parent’s age enjoying this song as well as 3 year olds dancing in style to this song. The significance of gangnam style is not only its catchiness, but its extent of success globally. The South Korean government is even investing in it as they get closer to elections (Economist). In addition, the music video has such mesmerizing effects on us, viewers and consumers, that we have not only been drawn in by it, but we can instantaneously distinguish this single from others. Thus, I wonder how successful the marketing behind this song has been and how this will affect the way others try to market to the world now.
Sources:
– https://blogs.ubc.ca/cherihanhassun/2012/10/08/what-gangnam-style-is-doing-to-brand-south-korea/
– http://www.economist.com/blogs/banyan/2012/10/investing-gangnam-style?spc=scode&spv=xm&ah=9d7f7ab945510a56fa6d37c30b6f1709