Monthly Archives: October 2011

Reference Article: Why Sustainability Is Winning Over CEOs by Duane Stanford Large corporations such as Wal-Mart and Frito Lays are rapidly generating innovative ideas to save them the cost of producing their products but also the environment. For example, Wal-Mart’s Japanese supply chain in Seiyu replaces regular plastic packaging with oil and corn-based packing for vegetables. It saves Wal-Mart more than $195,000 a year. On the other hand, Frito Lays incorporate advanced technology to save water vapour from cutting potato […]

Reference to Joanne Chua’s Blog First E. Tenn. Eletrification Truck Stop TR Auto Truck Plaza promotes its electrification truck charging station with twenty docks in Tennessee, United States. However, after a short period of time, the company goes into bankruptcy and the owner is sued for not paying two million dollars bank loan. Its initial goal is to target environmentally concerned consumers to use their charging station. Due to lack of promotion and the elastic demand on green product, the […]

Reference to Adam Markus’s Blog Bidding On Onlive When I read the blog post written in our fellow classmate- Adam Markus’s blog, I came in contact with the new gaming technology that allows people to play previously used to be console-binded games on just regular TV, computers and laptops with one Onlive console. Onlive is targeted to sell gamers from teenagers to young adults. Onlive positions itself (brand) in a unique spot in market to offer consumers a more flexible […]