Volkswagen And Suzuki, Working Together Or Apart?
Reference to Schumpeter’s Blog from The Economist VW’s struggles on the road to world domination In 2009, Volkswagen announced the “comprehensive partnership” with Suzuki hoping to expand its market worldwide. In this partnership, Suzuki agreed to teach Volkswagen about hybrid and diesel engine and in return, Volkswagen would offer its knowledge on how to make profit from small cheap car. However, the partnership soon faced its challenge when the director of Suzuki stated that “Volkswagen viewed Suzuki as a subsidiary […]