Sizing up Morphsuits

What started as a joke during a party back in 2009 has now turned into a multimillion-dollar costume company. Three young entrepreneurs from Edinburgh, Scotland decided to invest £1,000 each in developing what is now known world wide as Morphsuits. Since then their profit has grown astronomically; last year selling £10m-worth of these suits. The company endorses the quality of their product, which feels comfortable due to a special spandex mix with 4-way stretch. They also allow its user to breathe comfortably and even drink through the suit if he or she is so inclined. There are many suits designs, which range from The Power Rangers to vampire bats in 200 different models to pick. Another factor boosts their sales, the anonymity provided by the suit. Even if this seems like a random element, it is one of the benefits that the creators advertise and explore the most.

After quadrupling its sales in Britain each year, the sky is the limit for this young and growing Scottish company. Despite joining with Lego and Disney in some products and introducing new digital dudz t-shirts, there is still much room to grow. With more than 1.3 million likes on Facebook, no execs, marketing department or export team the company is basically run by social media. Morphsuits has the market to expand into one of the biggest costume manufacturers in the world, but could still incorporate elements of a business model to maximize its profits.