The Site C Clean Energy Project (Site C) is a proposed third dam and hydroelectric generating station on the Peace River in northeast B.C(bchydro.com). The dam would flood 83 kilometres of the Peace River Valley from near Fort St. John to Hudson’s Hope, destroying farmland and wildlife habitat. This project aims to satisfy the growing electricity demand of B.C. province.http://https://www.youtube.com/watch?v=YuT-7mnFqOY#t=38

However, Site C is in a dilemma because of the strong disagreement from the local aboriginal groups.  According to the chief of the First Nation,their communities are interested in supporting smaller projects in areas such as wind, solar and geothermal power. But they say the valley flooding would impair their rights to fish, hunt and use the area for ceremonial purposes.

The delay of the project remind us how strongly will the macro environment influence the business,  especially social impact in this case.  Aboriginal people in Canada were treated unfair in the past, so that their right are taking seriously since people start to respect the ancestor of the land.   PEST analysis is a great way for companies to have an awareness about the macro environment before they make any decisions, in other words, BC hydro’s dilemma can be avoid by deeper analyzing before they make the proposal.

Reference

O’neil, Peter. “First Nation Chiefs to Stage Site C Showdown.” The Vancouver Sun. Web. 5 Oct. 2014.http://www.vancouversun.com/life/First+Nation+chiefs+stage+Site+showdown/10215965/story.html

“Site C Clean Energy Project.” Site C Clean Energy Project. Web. 5 Oct. 2014.  https://www.bchydro.com/energy-in-bc/projects/site_c.html