“The Spell”
If you like cars watch this ad:
I am a car fan and I think that I have extensive auto industry knowledge. And of course I love Audi cars. When I first saw this commercial I could not believe it! This represents such a reality in terms of companies trying hard to sell their products and engrave certain ideas into their customers/ consumers’ minds.
I have to say that I’m not a supporter of this kind of ads that compare and say bad things about their competitors, but this one is such a true thing about the involvement and consumer buying decisions (Ch. 5 of the book). Some consumers do not do the proper research about the product they are going to buy and some end up regretting their actions; or like the commercial says, “The spell has been broken” and they see the reality.