In-n-Out, enough said…
In-N-Out is one of the most popular burger restaurants in western USA, especially in California. Founded in 1948 by Henry Snyder with one objective: to provide the best burger experience with the freshest ingredients and the cleanest environment. The company’s motto, “Quality you can taste”.
This family owned chain has around 258 locations and still growing. How did they make it so far with so many rivals out there? Easy, they created a culture around the Californian burger-eating population. They kept it nice and simple: 4 item menu (burgers, fries, sodas, and milk shakes), burgers land on the grill as soon as they are ordered, buying local fresh vegetables, and of course a secret menu for the hard core fans. In the end having a burger at In-n-Out was a trendy experience, and still is.
In-n-Out’s dedication to the best burger experience generated a successful word-of-moth advertising, leaving no desire to pay for big ad campaigns. The company would only invest in few radio commercials, highway billboards, bumper stickers, and merchandise like t-shirts and hats.
Even though there is so much “noise” in the air (like McDonalds, Burger King, etc.) it was not too hard for INO to communicate with its customers. Thanks to the burger culture that INO imposed to their public, customers were/are highly educated, making the encoding and decoding of INO’s messages highly efficient.
Last weekend I flew to Cali for the weekend and I took the liberty of spoiling myself with a great double double animal style with fries and a soda! Here is the evidence:
September 6th, 2022 at 9:26 am
burgers that look a lot of portions. how can you finish that meal with potatoes, sodas, and milk shakes?