Being a ski or snowboard instructor involves a lot of personal selling when delivering a lesson, I know that since I am one. But the instructor itself cannot do too much without the proper back up of the Ski and Snowboard School and the ski resort’s promotion of the lessons. Of course, sometimes, anywhere on […]
Looking for some funny outdoor ads I run in to this blog (http://great-ads.blogspot.com/2011/03/durex-performa-scores-in-their-extra.html) and found something very interesting: (Source: http://great-ads.blogspot.com/2011/03/durex-performa-scores-in-their-extra.html) What do condoms and Soccer have in common? Not much, but Durex made a really funny connection between the sport and their new “Durex Performa” product. This spot-on genius ad was created by the McCann […]
In-N-Out is one of the most popular burger restaurants in western USA, especially in California. Founded in 1948 by Henry Snyder with one objective: to provide the best burger experience with the freshest ingredients and the cleanest environment. The company’s motto, “Quality you can taste”. This family owned chain has around 258 locations and still […]
Few companies, like Walmart and Staples, are downsizing but not in a way where they close stores, they are coming with a smaller size store concept which can penetrate smaller markets and increase the already falling revenues. Walmart and Staples are synonyms of big stores, and they can only be in big open places, but […]
Going over Jae-Ah Ho’s blogs I found a very interesting topic: Ipad 2 and Apple’s pricing strategy. In deed Apple is coming with a lot of momentum when talking about the launching of the Ipad 2. This light weight champion is coming lighter, two times faster, and 2 cameras than its predecessor. The best part […]
Some brands nowadays employ “fusioning”, the combination of 2 brands, in order to vamp up their sales. They try to create unique products using market penetration and/ or diversification strategies (target more sectors of the population and/ or even create new markets) for this “one of a kind” products. In the case of 686, a […]
Watch this ad first: Now what do you think about it? Do you relate to the ad? Would you tell a friend about it? This is the kind of strategy Guerrilla Marketing uses, a sort of psychological way of thinking. This kind of advertisement plays with our minds and helps us in some way to […]
Surfing on the web looking for some research for my assignment I came across a girl’s only outdoor clothing company, Cilla, that started somewhere in Whistler 4 years ago… The main icon Cilla offers is the “Cilla’s Band” which is basically an interchangeable skirt attached to selected tops. This band works as a water repellent […]
After reading Marc Werthmoeller’s blog “Post #1: All I Can” (https://blogs.ubc.ca/marcw/) last week about the skiing industry I knew that I had to write about the Snowboarding industry on my next blog. I have to agree with Marc that I also get stoked when the first snow hits the ground every winter… The ski and […]
If you like cars watch this ad: I am a car fan and I think that I have extensive auto industry knowledge. And of course I love Audi cars. When I first saw this commercial I could not believe it! This represents such a reality in terms of companies trying hard to sell their products […]