Let Them Eat Ice Cream
The Occupy Wall Street movement is something that has been going on since September 17th, though I’ve only heard of it recently. Surprisingly, it’s appearing to be the largest activism force that America has seen in decades. An overview of the protest’s demands and goals can be found here .
Now the movement even has a corporate sponsor: Ben and Jerry’s, that delicious ice cream brand, is supporting the movement.
Recently , Ben and Jerry’s went out to the protests in New York and began to feed them free ice cream, even without their corporate logo.
Though, this isn’t the first time they’ve been politically active. Their website seems to have an entire section devoted to their activism.
The site talks about their stance on GMO fish, and their efforts to become more environmentally friendly, with things such as their “Hydrocarbon freezer.
Thinking about all of the marketing concepts that I’ve learned in the last month, I would imagine that Ben&Jerry’s is positioning themselves as “the good guys.” It might be working, because I really want to eat their ice cream right about now.