Make me laugh!
Like most people my age, I haven’t watched a show through cable television for years now. It feels much better to have control of my entertainment; by downloading shows, I don’t have to painfully trudge through the endless commercials anymore.
Unless the commercial is funny. Then I want to watch it. After the Old Spice videos came out, I was happily watching all of them because they were entertainment! On a hot summer day, a friend of mine pulled out his Old Spice deodorant, and held it proudly as if it were some sort of inside joke. Funny videos seem to be super effective.
The latest funny video I’ve seen is the “Chuck Testa” viral video. If you haven’t watched it yet, watch it. And if you’ve already watched it, watch it again. Because this is hilarious. And it’s an advertisement.
Shortly after this video was released, people on the internet talked about it for weeks, making tributes and funny pictures related to it. Now, as a result, he mainly sells T-shirts!
And I find that fascinating. Because it seems that when a viral video promotes a product, people will buy that product more as a collector’s item rather than its actual use.