Whoever thought of the campus cards idea is a brilliant genius.
In the first few days of classes, I picked up a free sample of the “campus cards.” They seemed fun, because they were free. Each card had an advertisement on it. Whatever. It was free! And we get discounts for all these places? Free, fun, and saving money! Not bad.
I’ve seen people playing with these cards at various get togethers, and we don’t really mind using billboards as entertainment. I think it was an effective approach for advertising, because I wasn’t aware of these places beforehand. Maybe I’ll try out one of the restaurants, and they’ll gain a big “customer lifetime value” from me!
If this card-trick proves to have strong effects, why not paste advertisements on other free gifts? We could use this tactic for all of the university-life necessities: barf-bags, toilet paper, band-aids, red solo cups, disposable plates/utensils, ear plugs, bottle openers, dartboards, and ping-pong balls.
Sounds like a great idea.