“Charmin, America’s most popular toilet paper brand for more than 25 years, is launching new Charmin plus the scent of Chamomile.”
If you thought toilet paper couldn’t get any better, wait till you see this. On August 4th 2014, Charmin announced that it is launching a Chamomile scented toilet paper. According to management, the scent of chamomile will create a “bathroom experience that soothes all the senses” and will enable its customers to kick back and relax while using the restroom. The idea came about when external marketing research revealed that many consumers across America have been seeking a scented product of Toilet paper. It is no surprise that Charmin are the first ones to introduce the product to the market, as they have always prided themselves in sharing a direct relationship with their customers in order to satisfy their customers’ needs and desires. Exceptional customer satisfaction has been such a key segment to the Toilet paper Company’s success, and is ultimately a big part of why Charmin has been so successful for so long. This marks yet another key value proposition offered by the industry leader, to go along side its “strong but soft” Toilet paper brand image.
Furthermore, Charmin continues to revolutionize the toilet paper industry. Its strong value propositions and reputation of exceptional customer satisfaction, have played keys roles in defining Charmin’s strategy of differentiation.
In my opinion, the scented toilet paper is genius in the short- run however; over-time the constant smell of Chamomile could potentially get slightly repulsive. I agree that, in the beginning, chamomile scented toilet paper will be quite nice and relaxing. However, as you continue to make more and more trips to the restroom, the smell may become slightly distasteful. It is like eating cake. The first few bites are amazing, and during that period of time there is nothing better in the world. But as you continue to consume more and more cake, eventually you are going to feel a slight urge to vomit. Much of like anything in life, excessive amounts of one thing will eventually cause you to get sick of it. I believe that if Charmin diversifies their scented toilet paper to more than simply chamomile, than the consumer desire to continuing purchasing scented toilet paper will never wither away.
Source of article:http://www.marketwatch.com/story/charmin-introduces-chamomile-scented-toilet-paper-2014-08-04