As automotive innovation continues to flood U.S markets, a new unsung hero is preparing to expand its unique and successful SUV and cross over models to U.S markets. SsangYong,one of Korea’s largest automakers, is aiming to attack U.S markets with its unparalleled affordable prices, marking yet more competition for local American auto companies Ford, GM and Chrysler. This disruptive innovator is set to introduce a seven seated SUV model at roughly $17,000. This low-priced substitute could potentially take substantial market share away from local SUV manufactures, as current existing options are nowhere near this price, nor do they offer this seven seated option. SsangYong could be the first of many discount vehicles to enter the American market as companies such as Tata, Proton, and others wait to see the impact and success of the Korean based Car Company. Although SsangYong’s potential for success in U.S markets is colossal, currently the company’s management team is mapping out a floor plan based on the company’s strategy moving forward. In my opinion, American auto manufacturers have been consistently wreaking the benefit of selling inflated cars to consumers while perceiving many buyers as though they are purchasing the vehicle at a fair price. However as of late, the emergence of foreign auto manufacturers in the auto industry has hindered the ability of domestic auto manufacturers to compete with the ways in which foreign entities are able to produce and sell vehicles for a fraction of the cost. The introduction of these budget cars could simply add to the interesting dynamic that has been surfacing in the U.S automotive industry as of late. Ultimately, when it boils down to it, altered business models will be necessary for domestic manufacturers if they wish to survive the ever-changing innovative auto industry.
Source: http://www.digitaltrends.com/cars/invasion-budget-korean-automaker-ssangyong-may-enter-us-market/