According to Shomas Mah’s blog post, Tiesto was forced to cancel a show due to a flight being delayed. An unfortunate circumstance to be in however, he had the courtesy to reach out to his fans and explain why he was unable to perform and as a result his fans maintained their loyalty to him.

If a company makes a mistake that affects the customers largely in a negative manner, the customers deserve an apology. It is evident that not many companies and organizations in today’s society accomplish this correctly. It is even less excusable given the nature that reaching consumers all of the world, is evidently as easy as tweeting or posting on Facebook. If more companies did this, their consumers would be significantly more loyal to their company. For example, if someone purchased an IPhone and there was a major defect that ceased all functionality of the device, that person deserves an explanation for the problem and reimbursement. Although this might hurt this company in the short run, if they do this for everyone they can expect a great sense of loyalty and consumer presence at their next big launch event.

http://www.vancitybuzz.com/2013/10/dooms-nights-tiesto-concert-canceled/

http://blogs-images.forbes.com/ryanmac/files/2012/08/tiesto2.jpg