Sony released the PlayStation 4 earlier last week and sold over one million systems within 24 hours. Customers lined up for hours before midnight in order to get their hands on the console. The gaming industry has always had tight competition in which one company can get the upper hand over the other by including one small feature. My analysis shows that the Sony’s PS4 with likely dominate Microsoft’s Xbox One. Although they are nearly identical devices, it seems as if Sony’s console has a couple features that will consistently have consumers choose their product.
The gaming industry has a loyal following who research these devices months in advance and compare them side by side so they can make the best decision in purchasing one or the other. Historically, these consoles are released every 7 years or so. Therefore, it is very important for each company to bring the best to the table, otherwise they will lose a big portion of the market share for some time. Sony and PlayStation have been making deals right and left with private developers and even soda companies to make exclusive offers to customers who choose their console over the other in order to dominate the market.
Main Citation:
Huang, Grace. “Sony Monitors PlayStation ‘Issues’ as Debut Sales Top 1 Million.”Bloomberg.com. Bloomberg, 17 Nov. 2013. Web. 17 Nov. 2013. <http://www.bloomberg.com/news/2013-11-17/sony-sells-1-million-playstations-in-north-america-in-24-hours.html>.
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