Most of us are familiar with the fact that Blackberry hasn’t been on top of it’s game in recent years. Sales have fallen and hit record lows but, with the release of the Blackberry Passport, things might be looking up.

Mentioned in Eric Lin’s blogpost, Is Blackberry “Back in Business?”, he says that “[he] believes Blackberry’s traditional selling point, which is the physical keyboard, is no longer a value proposition to most consumers.” I chose to outline this quote because I completely agree with it. In order for Blackberry to compete in this market, they need to evolve beyond  their product’s physical keyboard. They need to think further outside the box and take some risks to stay competitive.

Source: http://img.ibtimes.com/www/data/images/full/2014/06/30/448444-new-blackberry-passport-a-tablet-with-qwerty-keyboard-killer-specifica.jpg

The way I see it, a big problem they should address is their lacking app department. Android and IOS have such a varied catalogue of apps while Blackberry is behind. Apps take such a huge role in our daily lives and, without proper support, Blackberry could fall further behind.