Recently, North Face Korea released an ad for their company’s jacket. In this ad, unsuspecting customers are surprised when the ground beneath them starts to disappear and they are forced to grab the rock climbing placements along the walls. Following that, a North Face jacket descends from the ceiling and the customer is given 30 seconds to decide whether or not they want to climb the wall and jump for it. If you happen to grab the jacket, you are awarded with it. Here’s the ad: North Face Korea ‘Never Stop Exploring’ Advertisement

Source: https://m1.behance.net/rendition/modules/18869603/disp/5c67cc4b8de14d58f12d32aec7c2fc79.jpg

I really enjoyed this because it’s a great brand experience that taps into the brand’s original roots that people tend to forget. North Face is not primarily a fashion statement; it’s an outdoor company. Although their clothing catalogue can be considered quite fashionable, this ad reminds us that North Face is an outdoor company that makes apparel and items tailored toward physical activity and practicality.