Blog2: The Rise of Generation Y
Born and raised in Canada since 1992, I have been coherent towards marketing since I was a baby. As a generation, we have changed the marketing industry and how consumer’s act. Here are 3 trends that impact my everyday life:
1. The Blog
As a Tech Industry enthusiast , I am constantly found checking Tech Blogs. Two of my favourite sites are Engadget and TechCrunch both of which made Technorati’s top 5 blogs, and don’t forget those vloggers on Youtube. Reviews, opinions, and rumours attract millions of views from consumers, and influence the decisions of these consumers. Staying current with the technological environment has led companies such as Apple and Google to take market share away from RIM (Blackberry).
2. Apps, Apps, Apps
Apple started it, Google let them free, and RIM is playing catch up. I use applications on my smartphone on a daily basis. I simply do not know what life would be like without them. This has also led to a new form of advertisement. Banner ads can be found on many mobile games, and has led to new start ups such as UBCs Brian Wong’s Kiip. Apps generate enormous amounts of traffic, especially from the smartphone addicted Generation Y.
3. People, Planet, Profits
Also known as the Triple Bottom Line, the 3 P’s have a large influence on the Generation Y consumer. Company’s that are environmentally friendly have a soft spot in my heart. No only are they helping keep this planet healthy for my grandchildren, they are developing fantastic products. For every shoe sold, TOMS gives a shoe to a child in need. RIVAL-US promises athletes that no banned substances according to the IOC and Anti-Doping Agency will be found in their products. Taking responsibility of the future has led to the success of these companies, and left a lasting brand on the consumers of Generation Y.
These 3 trends influence my decisions as a consumer on an everyday basis. Not only have I developed a brand loyalty to many of these companies, but I also recommend their products to others.