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In the spirit of the Super Bowl … (Part 2)

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Pawngo.com took advantage of Super Bowl mistakes made by the Patriots

For those of you who witness Wes Welker drop a crucial ball in the 4th quarter of the Super Bowl, you couldn’t help but feel bad for the guy. (Even if you dislike the Patriots as much as I do.) However, Pawngo.com thought it would be a perfect opportunity for some guerrilla marketing. The Denver based online pawn shop delivered 900lbs of Butterfingers candy bars to Copley Square in Boston, with the note, “Thank you, Wes Welker.” (The New England Patriots eliminated Tim Tebow and the Denver Broncos in the NFL Divisional Playoffs this year.) This small revenge tactic has exposed their website to many keen football fans, and is bound to gain exposure across North America. After all, 900lbs of Butterfinger candy bars is equivalent to almost 8,000 bars. This venture backed by Daylight Partners, Access Venture Partners and Lightbank, and the $100 million fund started by the founders of Groupon, has successfully exposed their website to millions of North Americans (minus any Patriots fans) through the Super Bowl without having to spend the millions of dollars on a Super Bowl Commercial.

Written by matthewho2

February 7th, 2012 at 1:15 pm

Posted in Uncategorized

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