Inspired with a jolt of motivation.
I know. I know. Marketing isn’t advertising. But, today’s in-class video, Art & Copy was really inspirational. Looking at advertising companies such as Wieden+Kennedy and creatives such as George Lois, really showed the power of advertisement from a much more artistic angle.
In the theme of my obsession for Nike, I decided to look more into Wieden+Kennedy. Their advertisements are truly awesome, inspirational, and just simply cool.
- “Creativity is just connecting things”
- – Steve Jobs
This documentary really tied marketing all together for me and put Comm 296 into perspective. None of the amazing advertisements made by Wieden+Kennedy would be possible without the marketing team of Nike. They created the brand, products, positioning, and target market that Wieden+Kennedy reaches out to. Nike creates an idea or message that they wish to manifest to the world, and Wieden+Kennedy turns that idea or message into a reality.
As mentioned in the video, true advertising is a form of art. It is “The expression or application of human creative skill and imagination” that reaches out to customers and inspires them to believe in not only a product, but a brand and a way of life. Nike does this. They inspire people to get out and Just Do It
