{"id":172,"date":"2010-12-05T00:19:22","date_gmt":"2010-12-05T08:19:22","guid":{"rendered":"https:\/\/blogs.ubc.ca\/matthewho2\/?p=172"},"modified":"2010-12-05T00:19:22","modified_gmt":"2010-12-05T08:19:22","slug":"groupon","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/matthewho2\/2010\/12\/05\/groupon\/","title":{"rendered":"Groupon"},"content":{"rendered":"

Groupon has turned down Google’s $6 billion offer.<\/a><\/p>\n

For restaurants, I see some benefits for Groupon far beyond exposure, sampling their menus or offering discounts. <\/p>\n

Looking at a restaurants “off-season”<\/a>, there are certain nights that are often more profitable than other nights. <\/p>\n

For example, on Thursday, Friday and Saturday, a restaurant may have 2 full sittings. On a Monday, they may barely be able to fill 1 full sitting. This Monday night, on average, can be seen as an off season for the restaurant. Instead of closing the restaurant on that given night, a restaurant can offer a coupon on Groupon that will allow them to cover some fixed costs of being open. <\/p>\n

For any restaurant to be open, an X amount of employees (chefs, waitresses, bartenders) must be on sight regardless of the amount of customers. Along with the necessary food supplies and rent\/ payments with the property. This being said, a restaurant can obviously scale back on their employees and goods, but they cannot scale down to the point where it may be too risky. They still need a standard amount of servers and foods for any night. Offering a coupon that allows them to cover these costs (maybe 20% off instead of 50% off) will allow for some revenue to be brought in during an off-season night while still open. <\/p>\n

In this case, I feel that “filling seats” will still bring in revenue during a dead night and help cover some fixed costs as long as they calculate the amount discounted accordingly.
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Groupon has turned down Google’s $6 billion offer. For restaurants, I see some benefits for Groupon far beyond exposure, sampling their menus or offering discounts. Looking at a restaurants “off-season”, there are certain nights that are often more profitable than other nights. For example, on Thursday, Friday and Saturday, a restaurant may have 2 full […]<\/p>\n","protected":false},"author":3330,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/users\/3330"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":178,"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/posts\/172\/revisions\/178"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/matthewho2\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}