Engadget is a technology weblog centered around consumer electronics. Launched in 2004, Engadget is updated several times a day with news on current and future gadgetry: ranging from cars to cellular phones. Engadget is an entrepreneurial group as they are pursuing a business venture by changing the way information about consumer electronics are communicated with, well, consumers. They, and other blogs such as Gizmodo, are making money by hiring (or being) gadget gurus to express their opinions on these consumer electronics between posting insider and/or first-run information to the public.
Weblogs are a low-risk, high failure rate industry, but Engadget and other such sites are making a good run at it by executing the idea of providing consumers with expert-like opinions on a more personal level.
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