This Way In – Matthew's Blog

An Introduction – COMM 296

Hey all,

I’m Matthew Lee, a second year student like many of us in this class. I’m taking 296 because I’m considering making Marketing one of my majors, so I’m excited to see how I like it. I’ve been on either side of the coin when it comes to this industry – as someone who’s big into gadgets/mobile phones etc, I naturally buy these products; I’ve also been on the other side of things having been involved in the Western Canada arm of Microsoft’s Xbox Kinect Launch in 2010-2011 initiating retail demo programs throughout the year. I’ve also done some promotions work for the likes of Port Metro Vancouver and UBC’s Learning Commons.

My favourite ad, the above Nike ad leading up to the 2010 Fifia World Cup. Being a huge soccer fan, I loved seeing all the different stars featured as well as the hilarious depiction of the emotions attached to the success and failure of sports teams – how we idolize and crucify talented athletes based on their performances in a single match. Being a big hockey fan (in addition to soccer) and living in Vancouver, I can appreciate this demonstration. The ad also combined many different aspects of the entertainment industry, which I loved.

I’m a big music fan. I listen to virtually any genre of music you could name and possibly some others. I’m always up for giving and receiving recommendations as well! If you actually care to look, here’s my last.fm profile, you’ll notice I listen to just about everything.

Anyway, looking forward to a great term of marketing with all of my classmates!