An Open Letter to Comm 296

Hello all, my name is Matt Marshall. For myself, my journey to Sauder was quite rudimentary; I grew up in Victoria (just a stones throw from the west edge of campus. To be honest I was quite surprised that I was even accepted into sauder, it was in mid-June that I finally got accepted. When I got here I was even more surprised that I got in when I saw who my fellow sauderites were.

I chose to study commerce because I have always had a competitive side, steming from my love of sports, it seemed like a natural fit. In addition to sports I have a great passion for film, since I was a young child I have always adored films, but I recent times I have come to love every aspect of film, from the viewing of films to the production behind the films and even the industry behind them. I believe my love of film will help bring a creative vision to marketing.

Even though I am taking this class because it is required, I have been looking forward to this class for some time as it is my intended and prefered choice of major. I have had much experience of marketing although it is from a consumer standpoint. However I have been an un-official student of marketing for a little while as I indulge myself from time to time by viewing great advertisements online. This has given me a background knowledge into marketing as I have learned some techniques used to market products. My favourite advertisement would have to be “Hello Tomorrow” an adidas ad creating by one of my favourite directors Spike Jonze. It shows a man in a dream who is running through his dream world with happiness. This is a very creative and beautifully made advertisement.

Signing off now, a personal note for the road…my current favourite movie is a tie between “Drive” and “Beginners”.

 

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1 thought on “An Open Letter to Comm 296

  1. Welcome Matthew, I wonder if you will merge your interest in marketing with film. It is definitely a very big industry. I saw Drive this weekend and it was not what I expected at all – interesting though.

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