This past week Roger Wireless got some…well bad publicity lets say. Huge portions of their Canadian wireless services went down across the country in major cities. Rogers customers were not very happy, to put it in a uniquely Canadian politeness. However, once these “polite” Canadians took to social media and specifically Twitter to air their grievances they instantaneously took up a sailors vocabulary.
Now this sounds like a fairly cut and dry store, Rogers poorly handles a major outage and customers get upset, however there is another layer to this story. You see people tweeted their anger towards @Rogers, problem is the twitter handle belongs to an Australian entrepreneur living in Brooklyn.
Thousands of angry Canadians berated the Brooklyn Aussie, who took it comically and stated that this was in fact not the first time something of this nature had happened before. This story perfectly highlights the need for companies to create a clear and succinct social media plan, which has easy access points for its members to follow and join in. For example, the thousands of people who tweeted @Rogers, i’m sure have not found the proper twitter handle for Rogers wireless and therefore cannot access content or receive important updates.
Funny enough, the man has been asked by Rogers to donate the handle to the multibillion dollar communications company. Understandably he turned down the offer, hopefully he is waiting for a slight increase. In another similar case, CNN paid a twitter user for the handle @CNNbrk, which was used for breaking news updates.
link for a good weekend listen; Happy Thanksgiving Y’all
