Nike is the leading brand in sportswear, and that for years now.

What makes Nike so special, and why would people rather buy their products than Adidas, Puma, etc ?

Nike shares the point of parity with its competitors to sell sportswear equipment . But what matters in the case of Nike is the points of difference .

What is important about Nike`s strategy first of all is its presence in all sports. we see Nike in football, basketball , tennis ,etc. this allows the brand to expand its audience. If you take the case of Asics for example , eventhough a growing sportswear company, is only focused on running shoes, therefore limiting its market target opportunities.

Nike also has this point of difference in technology . Nike has come up with a lot of innovative sportswear. NikeID is one of characteristics that builds Nike`s point of difference : with Nike ID , the customer  can change the color of the “swoosh” , the overlay , the tongue of the shoes, etc’

Another proof that Nike knows how to combine sport and technology is the Nike+Ipod which is a device which measures and records the distance and pace of a walk or run. Its a small transmitter tuck in a shoe and connected with a receiver plugged in the Ipod of the athlete .

Sources :

http://health.howstuffworks.com/wellness/diet-fitness/information/nike-ipod.htm

www.nike.com

http://www.nike.com/us/en_us/c/nikeid