Zoopla.co.uk, is an online property research tool allowing access to information about virtually any house in Britain. Indeed, it gives users the ability to search for, as well as research property within British soil. Its main competitor to this day is Rightmove, a company who benefits from its earlier establishment in the market, dating back to the early days of the internet. Zoopla is run by “serial entrepreneur” Alex Chesterman.

The company’s recent hiring of “Swiss Bank Crédit Suisse” created an opportunity for growth which could be analysed as part of Zoopla’s SWOT model, in the sense that the banking company explored the possible outcomes of an initial public offering valued at approximately 1.3 Billion £ (2.09 Billion USD) giving the company leader’s 9% share posession a value of approx. 100 Million £ (161 Million USD).

Another opportunity faced by both Zoopla and Rightmove is the increasing number of property consumers going online before contacting real estate agencies. Indeed, the article explains that digitial access to information does not yet have enough share in providing “home hunters” with details. The use of digital means slowing down would, however, act as a threat.

Source of article: http://www.theguardian.com/business/2013/nov/17/zoopla-attractive-property-desirable-market-potential