Comment on blog post by Ashley Mui. Ashley Mui’s blog post

In her blog post, Ashley argues the fact that Facebook’s internet advertising strategy is much less effective than Google’s, although they are both somewhat attempting to get to the same result; attracting consumers. For both these websites, the aim is to carry advertisement from their customers and therefore their main revenue sources, to their users.

This is where they differ however because Ashley explains that whereas Google uses more subtle ways of providing users with advertisement due to the fact that the ads are adapted to them, Facebook tries to include ads into users’ news streams with these ads most of the time being completely unappealing to the consumers. Her point is therefore that Google is much more effective in implementing internet ads in its services than Facebook is.

Where I somewhat disagree with Ashley’s post is the fact that Facebook is losing teens. Teens compose a massive part of Facebook with some users starting before being even 10, teens need a place to stay in touch with all their friends at once, that place is Facebook, it has almost established an un-breach able market segment within the teen world that I don’t believe a few undesired ads will harm any time soon.

Link to blog page: https://blogs.ubc.ca/ashleymui/2013/11/16/why-google-is-succeeding-over-facebook/