Manipulative Marketing

Nutella is a popular breakfast food spread, known for being a part of a healthy breakfast. In the commercial in the link below, a mother is making breakfast for her young children  as they get ready for another day of school. She emphasizes that Nutella is made with “simple quality ingredients” and that the main ingredients are “hazelnuts, skim milk and a hint of coco”. In reality the top two ingredients in Nutella are sugar and palm oil which, when consumed in excess, are not good for ones health. Is it right to advertise a product that really isn’t healthy at all as being a healthy choice? It is especially manipulating when they use the mother with young children to advertise the product. Most mothers would love to find a product that their kids will like that is quick and easy to make for breakfast. Nutella is exactly that, except for the fact that it is not a healthy product. This commercial takes advantage of the families who need the convenience  of a product like Nutella and by enforcing that the mother in the commercial “feel[s] good that [her children] are ready to tackle the day”.

 

 

 

https://www.youtube.com/watch?v=ThIrw_LpuRA

http://healthamateur.files.wordpress.com/2012/02/photo.jpg?w=640&h=478

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