Tying Online and Offline Social Communities and Events

Now that our group have a little bit more direction on where to head towards for our final project, we are starting to look at how other beer brands are doing in the social media space.

During our class, a topic that we covered was how to tie together online and offline activities using social media.  This is one tough subject for many social media marketeers that takes a bit more than just getting the brand on facebook or twitter.

While looking at  Okanagan Spring’s Facebook page, I saw that they came up with a cheap and easy way to get people involved, not to mention to get their offline products exposure to a targetted group of audience,….FREE BEER SPONSORSHIP!  Dah…how nice!  So next time if you want your local sport league champion to celerbrate with free beers or if you are organizing a community BBQ, have your video recorder ready!