Corporate Social Responsibility has become an extremely important aspect of businesses around the world. The CSR that a business possesses provides a huge reflection of the overall success of the company, as well as the satisfaction of its customers and employees. Upon discovering this blog on why CSR is important, I became more interested in the specific benefits that CSR provides within many different aspects of a business. The blog highlights many key factors that I personally believe make up a well-established and well-run company, and gives examples of how companies can either improve or start practicing CSR within their business.
One of the first benefits mentioned in the blog is a better public image. While I do not think that a company’s public image should be the reason behind the practice of CSR, I do think that it plays a large role in how profitable a business is. The better a company’s image, the more consumers it will attract. According to the blog, “9 out of 10 consumers would refrain from doing business with a corporation if there existed no corporate social responsibility plan” (Double the Donation). Additionally, the blog states that companies with a CSR plan attract much more positive media coverage, which I believe is extremely important because advertisements and media coverage give consumers a first impression of what a certain company is about. With regard to employees, a positive work environment is one of the many beneficial outcomes of CSR. In my opinion, happy and hardworking employees are the most important aspect of a company. With no employees, there is no business. I found this blog interesting because it really delved into the specifics of CSR, and gave solidified reasons on why businesses should adopt this idea.