Ford Motor Company is a company that continually strives to make ethics the main focus of their widely successful business. For example, Ford Motors has an impeccable reputation for going above and beyond customer satisfaction, and the quality of their vehicles has always been up to par. However, one thing that sets this company apart from many other auto companies is their dedication to sustainability. Given the rapidly growing awareness of environmental issues in our world, businesses should consider these factors when producing a product. Perhaps one of the most ethical business decisions, particularly for large companies, would be to make sustainability a key priority. In response to the never-ending critics of vehicles that are not fuel efficient, such as large SUV’s or trucks, Ford produced hybrids as well as their popular Ford Focus, which is extremely fuel efficient. The company makes a point to conserve energy and use resources wisely, which is one of the main reasons why it is so successful. Additionally, there is constant innovation and re-inventing that pushes the company to become even more efficient and environmentally conscious. This environmentally ethical approach to its products gives the company a longterm advantage in achieving success, as well as promotes ethical decision making among other companies.