A Blogger posted about Ryanair… I had to respond!

His post was all about a recent scandal with Ryanair, and their use of Nicolas Sarkozy and his girlfriend in an ad campaign. As the article expresses, they were kiiiiiinda upset…

So they sued. And it made the news. Everywhere.

The best part for Ryanair is they only ended up paying $60,001 ($60,000 to Sarkozy’s girlfriend, and $1 to Sarkozy). In exchange for this, they got on the news world wide, and in newspapers across the globe.

The question that needs answering: Is this a good marketing strategy? Is any publicity good publicity?

My answer: It depends

If, for instance, this was a charity advertising and there was this scandal, it would probably be bad for their image. But it’s not a charity – It’s Ryanair.

And Lets be honest… Ryanair has a pretty bad reputation to begin with. So did this negatively affect their image? No. Instead, it was just cheap advertising.