Just like the title, this article emphasizes about the fact that any data is useless if people do not analyze it. Monster, one of the biggest job recruiting websites, collects unbelievable amount of data; however, the recruiters were not organizing  the information the right way, which made the data useless (Borzykowsi). This article reminded me of one of the Sauder alumni who came to speak to us during our lecture on November 4.

Paul Davidescu, one of the founders of Tangoo, shared with us how the pocket concierge provides a service for users by gathering all sorts of data, such as ratings, reviews, and photos, of restaurants into one app. By having choice functions of occasion and mood, Tangoo provides a more personalized and succinct recommendation to the users. Although many apps that recommend restaurants have already been launched, Tangoo is definitely more attractive and has an advantage in this service industry, providing the special functions stated above. Tangoo is a great example of showing a way to use big data to interpret and figure out the perfect social outing location for users. This being the case, Davidescu and his team were able to establish Tangoo successfully.

“Big data is a problem if you can’t interpret it” definitely speaks the truth, whether it be working for a company or even during daily life. Being able to analyze given information is clearly one of the skills companies look for when hiring new employees – why wouldn’t they want to hire someone that will help them improve and develop and be one step closer to being a leading firm!

References:
Borzykowski, Bryan. “Big Data Is a Big Problem If You Can’t Interpret It.” The Globe and Mail. N.p., 22 Oct. 2013. Web. 06 Nov. 2014. <http://www.theglobeandmail.com/report-on-business/small-business/sb-managing/leadership/taming-the-data-monster-is-a-growing-challenge/article14964625/>.
https://tangoo.ca/

Images:
https://blog.tangoo.ca/content/images/2014/Mar/Welcome_to_Tangoo.png