Marketers can use any ways in getting you to buy their product, even through scaring their potential customers at first. If the TV advertisement can actually shock viewers and make them believe that it is only through purchasing their product that could save them from their fears, marketers have reached their ultimate goal. The Volkswagen commercial above claims that their car provides safety and could even save drivers’ life.

This other ad uses fear along with humor:

“If you smoke, you stink”

Travie McCoy: Billionaire ft. Bruno Mars [OFFICIAL VIDEO]

While I was watching music videos on Youtube, I realized how smart advertisers are to integrate their products in pop stars and celebrities’ music videos. This “Billionaire” hit song by McCoy and Bruno Mars is an example of paid product placement marketing for Mini Cooper.This video put up online from May 06, 2010, which is approximately six months ago, now has a view count of 44,000,000. Today, thanks to the internet, videos can be viewed by everyone easily at any time. Now, music video producers are not just focusing on showing creativity, but also about inserting new products and making them sell. They also have to consider about  forming relationships with brands and about how the products’ competitive advantage can be demonstrated. Lastly, they have to decide if the product’s appearance on the video matches with the song and the musician.

Nevertheless, this product placement marketing strategy will continue to generate greater revenue for both industries.

This video by Keitchii gives us a glimpse of what our lives would shape into with the existence of improved technology. We would have hunger meters to show our thirst, hunger, and solid liquid waste of our body to help us choose what we eat. We would have audio and visual manuals for us to operate not only in our kitchen but everything around us. Is it a good thing, or a bad thing? Will having too much reliance on computer lose our own abilities we need for living? How would consumers spend to meet their needs and wants of different brands? How would marketers advertise in this kind of “hyper reality” world?