Product Placement in MUSIC VIDEOS

Travie McCoy: Billionaire ft. Bruno Mars [OFFICIAL VIDEO]

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While I was watching music videos on Youtube, I realized how smart advertisers are to integrate their products in pop stars and celebrities’ music videos. This “Billionaire” hit song by McCoy and Bruno Mars is an example of paid product placement marketing for Mini Cooper.This video put up online from May 06, 2010, which is approximately six months ago, now has a view count of 44,000,000. Today, thanks to the internet, videos can be viewed by everyone easily at any time. Now, music video producers are not just focusing on showing creativity, but also about inserting new products and making them sell. They also have to consider about  forming relationships with brands and about how the products’ competitive advantage can be demonstrated. Lastly, they have to decide if the product’s appearance on the video matches with the song and the musician.

Nevertheless, this product placement marketing strategy will continue to generate greater revenue for both industries.