May » Archives » Fear in TV ADS

Marketers can use any ways in getting you to buy their product, even through scaring their potential customers at first. If the TV advertisement can actually shock viewers and make them believe that it is only through purchasing their product that could save them from their fears, marketers have reached their ultimate goal. The Volkswagen commercial above claims that their car provides safety and could even save drivers’ life.

This other ad uses fear along with humor:

“If you smoke, you stink”