four bucks is dumb

As I was browsing through Chow Times, I saw an interesting post the blogger did in comparing McDonald’s coffee against their rival, Starbucks’ coffee. After seeing the “four bucks is dumb” advertisement, would loyal Starbucks consumers who value Starbucks’ quality service and coffee actually switch to buying the cheaper option available? I believe this ad would only appeal to consumers who just want a caffeine boost instantly and does not care about all the other in store environment, taste, and other factors. Anyhow, this advertisement line is really catchy and would definitely influence a huge portion of  coffee consumers who are tight in budget. Starbucks, anyone?